Coolthinking.nl is het persoonlijke contentblog van Kel Koenen. Hier publiceer ik artikelen, columns en interviews over allerlei onderwerpen.

Ook staan er eerder gepubliceerde artikelen die ik in de jaren 1994-2014 schreef voor diverse tijdschriften en websites.

Kel Koenen
Specialised in Content
Amsterdam Area, Netherlands | Online Publishing

My professional life revolves around Content:

* Creation/curation - content assets (B2B-, B2C- and Content for Marketing) to surprise and attract targeted audiences. Storytelling.

* Strategies - devising and executing effective content- and communication touch points and quality connections.

* Concepts - creating high impactful digital/publishing/marketing assets from scratch or reinvent existing ones.

* Projects - leading content projects- and (content) project teams to an successful end (on time, in budget, high quality).

* Channels - utilizing high quality and most effective content channels: digital, publishing, live-events/experiences, marketing.

* Metrics - analytics of all content (testing, learning, conversion) / adapt, adopt & improve.

Personal/professional Characteristics
"Getting Things Done"

* Communication
* Flexibility
* Teamwork
* Leadership
* Oversight
* Binding
* Quality-driven
* Result-driven

Head of Content (2004 - Aanwezig)
KJENC | Content + Digital

Assignments for several B2B- and B2C companies and organizations. Responsible for creating and devising Content-, Social and Content for Marketing Strategies and leading the execution. Multi-channels. Expert knowledge on connecting creative dots between messages and (desired) target audiences.

Assignments for: RAI Amsterdam, Vitaal Lifestyle, Reed Business (RELX), NCA en SDU Uitgevers.