Over

Coolthinking.nl is het persoonlijke contentblog van Kel Koenen. Hier publiceer ik artikelen, columns en interviews over allerlei onderwerpen.

Ook staan er eerder gepubliceerde artikelen die ik in de jaren 1994-2014 schreef voor diverse tijdschriften en websites.

Kel Koenen
Specialised in Content
Amsterdam Area, Netherlands | Online Publishing
Overzicht

My professional life revolves around Content:

* Creation/curation - content assets (B2B-, B2C- and Content for Marketing) to surprise and attract targeted audiences. Storytelling.

* Strategies - devising and executing effective content- and communication touch points and quality connections.

* Concepts - creating high impactful digital/publishing/marketing assets from scratch or reinvent existing ones.

* Projects - leading content projects- and (content) project teams to an successful end (on time, in budget, high quality).

* Channels - utilizing high quality and most effective content channels: digital, publishing, live-events/experiences, marketing.

* Metrics - analytics of all content (testing, learning, conversion) / adapt, adopt & improve.

Personal/professional Characteristics
"Getting Things Done"

* Communication
* Flexibility
* Teamwork
* Leadership
* Oversight
* Binding
* Quality-driven
* Result-driven

Ervaring
Head of Content (2004 - Aanwezig)
KJENC | Content + Digital

Assignments for several B2B- and B2C companies and organizations. Responsible for creating and devising Content-, Social and Content for Marketing Strategies and leading the execution. Multi-channels. Expert knowledge on connecting creative dots between messages and (desired) target audiences.

Assignments for: RAI Amsterdam, Vitaal Lifestyle, Reed Business (RELX), NCA en SDU Uitgevers.